We compare SEMrush and Ahrefs across features, pricing, pros and cons — so you can pick the right tool for your needs.
| Feature | SEMrush | Ahrefs |
|---|---|---|
| Keyword Research | ★★★★★ 26 billion keyword database — the largest in the industry | ★★★★★ Largest, most up-to-date backlink index in the world — updated every 15 minutes |
| Competitor Analysis | ★★★★★ See any website's organic keywords, traffic and backlink profile | ★★★★★ Accurate search volumes, difficulty scores and click-through rate data |
| Site Audit | ★★★★★ Comprehensive technical SEO audit with actionable recommendations | ★★★★★ Find the best-performing content on any topic across the web |
| PPC Research | ★★★★★ Research competitor ad spend, keywords and creatives | ★★★★★ Fast, comprehensive technical SEO audit |
| Content Tools | ★★★★☆ SEO writing assistant, topic research and content gap analysis | ★★★★☆ Accurate daily rank tracking across devices and locations |
| Rank Tracking | ★★★★★ Track rankings daily for any keyword across any location | ★★★★★ See exactly what's driving competitor traffic and rankings |
| Overall Rating | ★★★★½ 4.7/5 | ★★★★½ 4.8/5 |
| Starting Price | $139.95/mo Pro | $29/mo Starter |
| Free Plan | Limited free account | Free Webmaster Tools |
| Best For | SEO professionals, agencies and in-house marketing teams who need comprehensive SEO and PPC data | Content marketers, link builders and SEO professionals who need the most accurate backlink and keyword data |
| Try It | Try SEMrush → | Try Ahrefs → |
Both tools offer free plans or trials. Try them and see which feels right for you.
Quick answers to the most common questions.
Content optimisation — write what ranks. Starting from From $99/mo.
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⚠️ Pricing Disclaimer: While every care was taken regarding the prices of plans and features displayed on this website, prices are subject to change without notice. Pricing may vary by region, currency, promotional periods, or plan updates made by the respective companies. We strongly recommend visiting each tool's official pricing page before making any purchasing decision. Find Your SaaS is not responsible for any discrepancies. | 💰 Affiliate Disclosure: This site contains affiliate links. We may earn a commission if you purchase — at no extra cost to you.