The website builder that gives non-designers complete creative freedom
Wix has evolved significantly in 2026 — what started as a simple drag-and-drop site builder is now a comprehensive web presence platform with e-commerce, booking systems, a members area, and an AI website builder (ADI) that generates a fully designed site from a brief. With 250 million+ sites built on Wix, it's the largest website builder by volume. Its Editor X product (now called Wix Studio) caters to professional designers and agencies with responsive design and CSS-level control.
Best for: Non-technical individuals and small businesses wanting maximum design freedom without coding — especially for service businesses, portfolios, and local businesses
Not ideal for: Content-heavy blogs, large e-commerce stores, or sites where SEO is the primary growth channel
| Plan | Price | Key Limits | Best For |
|---|---|---|---|
| Free | $0/mo | Wix subdomain, Wix ads, 500MB storage | Testing and learning |
| Light | $17/mo | Custom domain, 2GB storage, remove ads | Personal sites |
| Core | $29/mo | E-commerce, 50GB storage, 5 collaborators | Small businesses |
| Business | $36/mo | Advanced e-commerce, 100GB, 10 collaborators | Growing stores |
Before you decide, read our free guides on this category:
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